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Assael, Henry. 4 0

Marketing : principles & strategy / 6 6 Henry Assael. - - - xxvii, 739 p. : col. ill. 26 cm. - - - - - . - The Dryden Press series in marketing . - 0 . - . - The Dryden Press series in marketing 0 .



Includes bibliographical references.



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ISBN: 30166225

ISSN: 2 = =

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LC Class. No.: HF5415 / .A748 19902

Dewey Class. No.: 658.8/02 / 220

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