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Strategic marketing management / 6 6 readings selected by Robert J. Dolan. - - - xvi, 656 p. : ill. 25 cm. - - - - - . - Practice of management series . - 0 . - . - Practice of management series 0 .



Includes bibliographical references and index.



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ISBN: 875843107

ISSN: 2 = =

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Nat. Bib. No.: 2

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Marketing ----Management.----20--

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LC Class. No.: HF5415.13 / .S878 19912

Dewey Class. No.: 658.8/02 / 220

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