Schmitt, Bernd. 4 0

Customer experience management : a revolutionary approach to connecting with your customers / 6 6 Bernd H. Schmitt. - - - xiv, 242 p. : ill. 24 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references (p. 231-233) and index.



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Relationship marketing.;Customer relations.;Customer relations ----Management.----20--


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HF5415.55 / .S35 20032

658.8/12 / 221

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