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Moffitt, Sean. 4 0

Wikibrands : reinventing your company in a customer-driven marketplace / 6 6 Sean Moffitt and Mike Dover. - - - xv, 318 pages : illustrations 24 cm - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references (p. 291-308) and index.



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Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time. --from publisher description.













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ISBN: 978-0-07-174927-5 (hardback)

ISSN: 2 = =

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LCCN: 2010029785

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Subjects--Topical Terms:
Branding (Marketing).;Product management.;Internet marketing.;Wikis (Computer science). ----------

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LC Class. No.: HD69.B7 M653 2011 / 2

Dewey Class. No.: 658.827 M724w 2011 / 2

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