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Cateora, Philip R. 4 0

International marketing / 6 6 Philip R. Cateora, John L. Graham. - 12th ed. - - xxxiii, 697 p. : col. ill., col. maps 29 cm. + 1 CD-ROM (4 3/4 in.) - - - - - . - McGraw-Hill/Irwin series in marketing . - 0 . - . - McGraw-Hill/Irwin series in marketing 0 .



Includes bibliographical references and indexes.



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ISBN: 72833718

ISSN: 2 = =

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Export marketing.;International business enterprises. --------20--

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LC Class. No.: HF1416 / .C375 20052

Dewey Class. No.: 658.8/4 / 222

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