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Hepner, Harry Walker, 4 0 1893-

Modern advertising: practices and principles. 6 6 Harry Walker Hepner. - Third Edition. - - 740 p. illus. 24 cm. - - - - - . - . - 0 . - . - 0 .

Previous editions published under title: Effective advertising.





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ISBN:

ISSN: 2 = =

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Nat. Bib. No.: GB56-10211 2

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Subjects--Topical Terms:
Advertising. --------20--

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LC Class. No.: HF5823 / .H36 19562

Dewey Class. No.: 659.1 / 2

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