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Denham, Bryan E., 4 0 1967-

Categorical statistics for communication research / 6 6 Bryan E. Denham. - - - 1 online resource (xx, 270 pages) : illustrations. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.

Title Page ; Copyright Page; Contents; Detailed Contents; Preface; Acknowledgments; About the Companion Website; Chapter 1 Introduction to€Categorical Statistics; Historical Overview; Probability Distributions and€Parameter Estimation; Example of€Maximum Likelihood Estimation; A Note on€Statistical Software; Chapter Summary; Chapter Exercises; Notes; References; Chapter 2 Univariate Goodness of€Fit and€Contingency Tables in€Two€Dimensions; Chi-Square Test for Goodness of Fit ; Chi-Square Test of Independence in Contingency Tables ; Likelihood Ratio Statistic; Exact Tests for€Small Samples.;McNemar's Test for€Correlated SamplesMeasures of€Association; Odds Ratio; Relative Risk; Phi Coefficient; Cramér's V; Pearson's Contingency Coefficient; Kendall's Tau; Goodman and€Kruskal's Gamma; Somers' d; Points of€Concern in€Bivariate Analyses; SPSS Analyses; Testing Goodness of€Fit in€SPSS; Testing Independence in€SPSS; A Note on€Style; Chapter Summary; Chapter Exercises; Notes; References; Chapter 3 Contingency Tables in Three€Dimensions; Moving from€Two to€Three Dimensions; Cochran-Mantel-Haenszel Test ; Breslow-Day Test ; An Example in€Public Health.;An Example in€Political CommunicationChapter Summary; Chapter Exercises; Note; References; Chapter 4 Log-linear Analysis ; Development of Log-linear Models ; Examples of€Published Research; Log-linear Analysis: Fundamentals ; Two-way Tables ; Three-way Models ; Goodness of€Fit and€Model Selection; Descriptive Statistics and€Residuals for€the€Fitted Model; Parameter Estimation; Ordinal Log-linear Analysis ; Three Ordinal Measures; More Complex Models; Visual Displays; Chapter Summary; Chapter Exercises; Notes; References; Chapter 5 Logit Log-linear Analysis ; Examples of€Published Research.;Logit Log-linear Analysis: Fundamental Components Logit Model with€One Response Measure; Logit Model with€Two Response Measures; SPSS Example; Correspondence Analysis; Chapter Summary; Chapter Exercises; References; Chapter 6 Binary Logistic Regression; Examples of€Published Research; Binary Logistic Regression: Fundamentals; Simple Logistic Regression Analysis; Multiple Logistic Regression Analysis; Interactions; Model Assessment; Additional Statistics; Diagnostic Considerations; Binary Logistic Regression in€SPSS; Chapter Summary; Chapter Exercises; Notes; References.;Chapter 7 Multinomial Logistic Regression Examples of€Published Research; Multinomial Logistic Regression: Fundamentals; Simple Multinomial Logistic Regression Analysis; Multiple Multinomial Logistic Regression Analysis; Conditional Logit Modeling; Multinomial Logistic Regression in€SPSS; Chapter Summary; Chapter Exercises; References; Chapter 8 Ordinal Logistic Regression; Examples of€Published Research; Ordinal Logistic Regression: Fundamentals; Simple Ordinal Logistic Regression Analysis; Multiple Ordinal Logistic Regression Analysis; Interactions; Ordinal Logistic Regression in€SPSS.

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ISBN: 9781119407201

ISSN: 2 = =

Standard No.: 40026552987

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LCCN: 2016024992

Nat. Bib. No.: 2

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Subjects--Topical Terms:
Communication;Statistics. ----Research;Statistical methods.----20--

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Electronic books.----2

LC Class. No.: P93.7 / 2

Dewey Class. No.: 302.23/021 / 223

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