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McCombs, Maxwell E. 4 0

Using mass communication theory / 6 6 Maxwell E. McCombs, Lee B. Becker. - - - x, 148 p. : ill. 23 cm. - - - - - . - Prentice-Hall perspectives in mass communication . - 0 . - . - Prentice-Hall perspectives in mass communication 0 .

Includes index.

Bibliography: p. 135-143.



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ISBN: 0139397027 (pbk.) :;0139397108 : $5.95;$9.95

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LCCN: 78009893

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LC Class. No.: PN4731 / .M242

Dewey Class. No.: 070.4/3 / 2

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