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Murphy, Patrick E., 4 0 1948-

Ethics in marketing : international cases and perspectives / 6 6 written and edited by Patrick E. Murphy, Gene R. Laczniak and Andrea Prothero. - - - xii, 171 pages : illustrations 26 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references (p. [156]-169) and index.



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ISBN: 9780415783521 (paperback)

ISSN: 2 = =

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Subjects--Topical Terms:
Marketing;Marketing ----Moral and ethical aspects.----20--Case studies.

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LC Class. No.: HF5415 / .M8348 20122

Dewey Class. No.: 174.4 / M965e 2012223

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