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Zaltman, Gerald. 4 0

Creating social change. 6 6 [Edited by] Gerald Zaltman, Philip Kotler [and] Ira Kaufman. - - - xviii, 676 p. illus. 24 cm. - - - - - Holt, Rinehart, and Winston marketing series. . - . - 0 . - . - 0 .



Includes bibliographical references.



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ISBN: 30802628

ISSN: 2 = =

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LCCN: 73167810

Nat. Bib. No.: 2

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Subjects--Personal Names:
2 --0------

Subjects--Corporate Names:
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0 2 --

Subjects--Uniform Titles:
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Subjects--Topical Terms:
Social change. --------20--

Subjects--Geographic Terms:
United States----Social conditions----1945-20--

Index Terms--Genre/Form:
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LC Class. No.: HM101 / .Z282

Dewey Class. No.: / 2

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