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Treadwell, Donald. 4 0

Introducing communication research : paths of inquiry / 6 6 Donald Treadwell. - - - xviii, 226 pages : illustrations 26 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.

Getting started: possibilities and decisions -- First decisions: what, why, how? -- Ethics: your responsibilities as a researcher -- Reading research: to boldly go where others have gone before -- Measurement: research using numbers -- Statistics: analyzing your numbers -- Sampling: who, what and how many? -- Surveys: putting numbers on opinions -- Experiments: researching cause and effect -- Observation: watching and listening for in-depth understanding -- Content analyis: understanding text and image -- Writing research: sharing your results.

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ISBN: 9781412944571 (paperback)

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LCCN: 2009043899

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Communication ----Research;Methodology.----20--

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LC Class. No.: P91.3 / .T76 20112

Dewey Class. No.: 302.2072 / T71i 2011222

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