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Severin, Werner J. 4 0

Communication theories : origins, methods, and uses in the mass media / 6 6 Werner J. Severin, James W. Tankard, Jr. - Fourth edition. - - xiv, 424 pages : illustrations 24 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.



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ISBN: 0801317037 (paperback)

ISSN: 2 = =

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LCCN: 96009609

Nat. Bib. No.: 2

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Subjects--Topical Terms:
Mass media.;Communication. --------20--

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LC Class. No.: P90 / .S4414 19972

Dewey Class. No.: 302.23 Se83c 1997 / 220

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