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Wimmer, Roger D. 4 0

Mass media research : an introduction / 6 6 Roger D. Wimmer, Joseph R. Dominick. - Fourth edition. - - xiv, 497 pages : illustrations 24 cm. - - - - - . - Wadsworth series in mass communication . - 0 . - . - 0 .



Includes bibliographical references and index.



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ISBN: 0-534-17472-8 (hardback)

ISSN: 2 = =

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LCCN: 93024684

Nat. Bib. No.: 2

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Subjects--Topical Terms:
Mass media ----Research.------

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LC Class. No.: P91.3 .W47 1994 / 2

Dewey Class. No.: 302.23072 W716m 1994 / 2

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