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Bartels, Robert, 4 0 1913-

Marketing theory and metatheory / 6 6 Robert Bartels. - - - ix, 299 pages : illustrations 24 cm - - - - - . - . - 0 . - . - 0 .

Prepared under the sponsorship of the American Marketing Association.





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ISSN: 2 = =

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LCCN: 72105536

Nat. Bib. No.: 2

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Subjects--Topical Terms:
Marketing.;Metatheory. --------20--

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LC Class. No.: HF5415 / .B372

Dewey Class. No.: 380.101 B281m 1970 / 2

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