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Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich. 4 0

Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / 6 6 Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich. - - - xxiv, 662p. : illus., & photos. - - - - - . - . - 0 . - . - 0 .







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ISBN: 0-13-118240-4

ISSN: 2 = =

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