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Wilson, Jonathan 4 0

Essentials of business research : a guide to doing your research project / 6 6 Jonathan Wilson. - - - xix, 316 pages : illustrations 24 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.

Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.

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ISBN: 9781848601338 (paperback)

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LC Class. No.: HD30.4 / .W55 20102

Dewey Class. No.: 650.072 W694e 2010 / 223

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