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Zikmund, William G. 4 0

Business research methods / 6 6 William G. Zikmund. - Fifth edition. - - xxi, 829 pages : illustrations 24 cm - - - - - . - The Dryden Press series in management . - 0 . - . - 0 .



Includes bibliographical references (p. 752-762) and index.



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ISBN: 0030184320 (hardback)

ISSN: 2 = =

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Management;Business ----Research.;Research.----20--

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LC Class. No.: HD30.4 / .Z54 19972

Dewey Class. No.: 650.072 / Z64b 1997221

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