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Drewniany, Bonnie L. 4 0

Creative strategy in advertising / 6 6 Bonnie L. Drewniany, A. Jerome Jewler. - Ninth Edition. - - xiv, 332 p. : ill. 26 cm. - - - - - . - . - 0 . - . - 0 .

Jewler's name appears first on the previous edition.

Includes bibliographical references and index.



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ISBN: 9780495095699;0495095699 (pbk.)

ISSN: 2 = =

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Subjects--Topical Terms:
Advertising copy.;Advertising layout and typography. --------20--

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LC Class. No.: HF5825 / .J46 20082

Dewey Class. No.: / 2

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