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Hisrich, Robert D. 4 0

Entrepreneurship / 6 6 Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd. - Seventh Edition. - - xviii, 648 p. : ill. 27 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.

The entrepreneurial perspective -- The nature and importance of entrepreneurs -- The entrepreneur and intrapreneurial mind -- The individual entrepreneur -- International entrepreneurship opportunities -- Creating and starting the venture -- Creativity and the business idea -- Legal issues for the entrepreneur -- The business plan: creating and starting the venture -- The marketing plan -- The organizational plan -- The financial plan -- Financing the new venture -- Sources of capital -- Informal risk capital and venture capital -- Managing, growing, and ending the new venture -- Entrepreneurial strategy: Generating and exploiting new entries -- Strategies for growth and managing the implications of growth -- Accessing resources for growth from external sources -- Going public -- Ending the venture.

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ISBN: 9780071273497;9780073210568 (alk. paper)

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New business enterprises.;Entrepreneurship.;Business planning.;Business enterprises;Success in business. ----Finance.----20--

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LC Class. No.: HD62.5 / .H577 20082

Dewey Class. No.: 658.4/21 / 222

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