Dwyer, F. Robert 4 0

Business marketing : connecting strategy, relationships, and learning / 6 6 F. Robert Dwyer, John F. Tanner, Jr. - Third Edition. - - xxix, 683 p. : ill., charts 26 cm. - - - - - . - McGraw-Hill/Irwin series in marketing . - 0 . - . - McGraw-Hill/Irwin series in marketing 0 .



Includes bibliographical references (p. 652-660) and index.



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