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Dwyer, F. Robert. 4 0

Business marketing : connecting strategy, relationships, and learning / 6 6 F. Robert Dwyer, John F. Tanner, Jr. - Fourth Edition. - - xxv, 678 p. : ill. 27 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references (p. 653-661) and index.



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ISBN: 9780071263436;0073529907 (alk. paper)

ISSN: 2 = =

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LC Class. No.: HF5415 / .D92 20092

Dewey Class. No.: 658.8 / 222

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