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Ferrell, O. C. 4 0

Marketing strategy / 6 6 O.C. Ferrell, Michael D. Hartline, George H. Lucas. - Second Edition. - - xxvi, 469 p. : ill. 26 cm. - - - - - . - . - 0 . - . - 0 .

Previous ed. published under title.

Includes bibliographical references and index.



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ISBN: 30321034

ISSN: 2 = =

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Nat. Bib. No.: 2

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Subjects--Personal Names:
2 --0------

Subjects--Corporate Names:
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Subjects--Topical Terms:
Marketing;Marketing ----Management.;Management----20--Case studies.

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LC Class. No.: HF5415.13 / .M3586 20022

Dewey Class. No.: 658.8 / 221

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