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Gilligan, Colin. 4 0

Strategic marketing planning / 6 6 Colin Gilligan and Richard M.S. Wilson. - Second Edition. - - x, 552 p. : - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.



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ISBN: 9781856176170

ISSN: 2 = =

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Marketing ----Management.----20--

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LC Class. No.: HF5415.13 / .G49 20032

Dewey Class. No.: 658.8/02 / 221

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