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Green, Paul E. 4 0

Multiattribute decisions in marketing: a measurement approach 6 6 Paul E. Green [and] Yoram Wind. With contributions by J. Douglas Carroll. - - - xvii, 396 p. illus. 24 cm. - - - - - . - Editors' series in marketing . - 0 . - . - 0 .



Bibliography: p. 374-387.



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ISBN: 30919150

ISSN: 2 = =

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Decision-making.;Motivation research (Marketing);Marketing research. --------20--

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LC Class. No.: HF5415.3 / .G6972

Dewey Class. No.: 658.8 / 2

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