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Kasper, Hans. 4 0

Services marketing management : an international perspective / 6 6 by Kans Kasper, Piet van Helsdingen, Wouter De Vries, Jr. - - - xviii, 750 p. : ill. (some col.), map 25 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references (p. 726-739) and index.



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ISBN: 471984906

ISSN: 2 = =

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Nat. Bib. No.: 2

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Subjects--Personal Names:
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Subjects--Topical Terms:
Service industries;Customer services ----Marketing;Management.;Marketing;Management.----20--

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LC Class. No.: HD9980.5 / .K375 19992

Dewey Class. No.: 658.8 / 221

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