Normal view MARC view ISBD view

Lamb, Charles W. 4 0

Principles of marketing / 6 6 Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - - - xxxv, 757 pages : illustrations 27 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and indexes.



5

















5





ISBN: 538813687

ISSN: 2 = =

Standard No.:

Publisher. No.:

Source:

LCCN:

Nat. Bib. No.: 2

Nat. Bib. Agency Control No.:

Subjects--Personal Names:
2 --0------

Subjects--Corporate Names:
6 --0-- 2 --------

Subjects--Meeting Names:

0 2 --

Subjects--Uniform Titles:
--20------

Subjects--Chronological Terms:


Subjects--Topical Terms:
Marketing.;Marketing ----Management.----20--

Subjects--Geographic Terms:
--------20--

Index Terms--Genre/Form:
----2

LC Class. No.: HF5415 / .L2624 19922

Dewey Class. No.: 658.8 L165p 1992 / 220

National Agricultural Library Call No.: /

National Library of Medicine Call No.: /

Gov. Doc. Class. No.: