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Lee, Nancy, 4 0 1945-

Social marketing : influencing behaviors for good / 6 6 Nancy R. Lee, Philip Kotler. - Fourth edition. - - xi, 502 pages : illustratons 24 cm. - - - - - . - . - 0 . - . - 0 .

Prev. ed. entered under: Kotler, Philip.

Includes bibliographical references and indexes.



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ISBN: 9781412981491 (paperback : alk. paper)

ISSN: 2 = =

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Nat. Bib. No.: 2

Nat. Bib. Agency Control No.: 15904053 Uk

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Subjects--Topical Terms:
Social marketing.;Behavior modification. --------20--

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LC Class. No.: HF5414 / .K67 20112

Dewey Class. No.: 658.8 L514s 2011 / 223

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