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Peter, J. Paul 4 0

A preface to marketing management / 6 6 J. Paul Peter, James H. Donnelly, Jr. - Sixth Edition. - - xii, 352 p. : ill. 24 cm. - - - - - . - The Irwin series in marketing . - 0 . - . - The Irwin series in marketing 0 .



Includes bibliographical references and indexes.



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ISBN: 256122512

ISSN: 2 = =

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LC Class. No.: HF5415.13 / .P388 19942

Dewey Class. No.: 658.8 / 220

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