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Ramond, Charles. 4 0

The art of using science in marketing. 6 6 Charles Ramond, Foreword by Martin Mayer. - - - xix, 298 p. illus. 24 cm. - - - - - . - Harper & Row's series in marketing management . - 0 . - . - 0 .



Bibliography: p. [265]-289.



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ISBN: 0060453206;0060453214 (pbk.)

ISSN: 2 = =

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Marketing.;Marketing research.;Product management. --------20--

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LC Class. No.: HF5415 / .R272

Dewey Class. No.: 658.8 / 2

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