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Stanton, William J. 4 0

Fundamentals of marketing / 6 6 William J. Stanton. - Seventh Edition. - - xxii, 697 p. : ill. 25 cm. - - - - - . - McGraw-Hill series in marketing . - 0 . - . - McGraw-Hill series in marketing 0 .



Includes bibliographical references and indexes.



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ISBN: 9710821539

ISSN: 2 = =

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Nat. Bib. No.: 2

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Subjects--Topical Terms:
Marketing.;Marketing ----Case studies.----20--

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LC Class. No.: HF5415 / .S745 19842

Dewey Class. No.: 658.8 / 219

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