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Fill, Chris. 4 0

Marketing communications : contexts, strategies, and applications / 6 6 Chris Fill. - 4th ed. - - xxxvii, 911 p. : - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.



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ISBN: 273687727

ISSN: 2 = =

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Nat. Bib. No.: 2

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Subjects--Personal Names:
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Subjects--Topical Terms:
Communication in marketing.;Marketing channels.;Sales promotion. --------20--

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LC Class. No.: HF5415.123 / .F55 20052

Dewey Class. No.: 658.8/02 / 222

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