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Shimp, Terence A. 4 0

Advertising, promotion, and other aspects of integrated marketing communications / 6 6 Terence A. Shimp. - Eighth Edition. - - xx, 668 p. : ill. (some col.) 29 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and indexes.



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ISBN: 9780324593600;0324593600 (hbk.)

ISSN: 2 = =

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Subjects--Topical Terms:
Communication in marketing.;Sales promotion.;Advertising.;Direct marketing. --------20--

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LC Class. No.: HF5415.123 / .S54 20102

Dewey Class. No.: / 2

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