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Boyd, Harper W. 4 0

Marketing research : text and cases / 6 6 Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch. - Fifth Edition. - - xiv, 693 p. : ill. 25 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.



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ISBN: 9710502069

ISSN: 2 = =

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Subjects--Topical Terms:
Marketing research.;Marketing research ----Case studies.----20--

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LC Class. No.: HF5415.2 / .B65 19812

Dewey Class. No.: 658.8/3 / 219

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