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Malhotra, Naresh K. 4 0

Marketing research : an applied orientation / 6 6 Naresh K. Malhotra. - Sixth edition. - - vii, 897 pages 28 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references (p. 834-873) and index.



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ISBN: 9780136085430 (casebound : alk. paper)

ISSN: 2 = =

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LCCN: 2009011023

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Subjects--Topical Terms:
Marketing research.;Marketing research ----Methodology.----20--

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LC Class. No.: HF5415.2 / .M29 20102

Dewey Class. No.: 658.83 M294m 2010 / 222

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