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Tull, Donald S. 4 0

Marketing research : measurement and method : a text with cases / 6 6 Donald S. Tull and Del I. Hawkins. - Fourth Edition. - - xvi, 845 p. : ill. 24 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and indexes.



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ISBN: 9711105098;0029468108 (international ed.)

ISSN: 2 = =

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Marketing research.;Marketing research ----Case studies.----20--

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LC Class. No.: HF5415.2 / .T83 19872

Dewey Class. No.: 658.8/3 / 219

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