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Berkman, Harold W. 4 0

Consumer behavior : concepts and strategies / 6 6 Harold W. Berkman, Christopher Gilson. - Third Edition. - - xxv, 650 p. : ill. 24 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographies and index.



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ISBN: 534031048

ISSN: 2 = =

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Consumer behavior.;Consumers ------United States.--20--

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LC Class. No.: HF5415.3 / .B42 19862

Dewey Class. No.: 658.8/342 / 219

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