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Hawkins, Del I. 4 0

Consumer behavior : building marketing strategy / 6 6 Del I. Hawkins, David L. Mothersbaugh. - Eleventh Edition. - - xxii, 778 p. : ill. 27 cm. + 1 CD-ROM (4 3/4 in.) - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.



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ISBN: 9780070171008;0073381101 (alk. paper);9780077294106 (alk. paper);0077294106 (alk. paper)

ISSN: 2 = =

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Nat. Bib. No.: 2

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2 --0------

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Subjects--Topical Terms:
Consumer behavior;Market surveys;Consumer behavior ------United States.;United States.;United States--20--Case studies.

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LC Class. No.: HF5415.33.U6 / H38 20102

Dewey Class. No.: 658.8/3420973 / 222

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