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Mowen, John C. 4 0

Consumer behavior / 6 6 John C. Mowen. - Second Edition. - - xviii, 814 p. : ill. (some col.) 24 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographies and indexes.



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ISBN: 23846011

ISSN: 2 = =

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Consumer behavior.;Consumers ------United States.--20--

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LC Class. No.: HF5415.32 / .M68 19902

Dewey Class. No.: 658.8/342 / 220

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