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Roberts, Mary Lou. 4 0

Direct marketing management / 6 6 Mary Lou Roberts, Paul D. Berger. - Second Edition. - - xviii, 447 p. : ill. 24 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.



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ISBN: 013084084X

ISSN: 2 = =

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LC Class. No.: HF5415.126 / .R62 19992

Dewey Class. No.: 658.8/4 / 221

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