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Berman, Barry. 4 0

Retail management : a strategic approach / 6 6 Barry Berman, Joel R. Evans. - Eleventh Edition. - - xxviii, 654 p. : col. ill., col. maps 29 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references (p. 621-631) and indexes.



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A comprehensive text on retail management, with instruction on targeting customers, merchandise management, choosing a store location, establishing a retail image, and more.

Adult;Adult Follett Library Resources











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ISBN: 9780132465502;0136087582 (trade)

ISSN: 2 = =

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Nat. Bib. No.: 2

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Subjects--Topical Terms:
Retail trade;Retail trade ----Management.;Management.------

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LC Class. No.: HF5429 / .B45 20102

Dewey Class. No.: 658.8/7 / 222

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