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Bovée, Courtland L. 4 0

Contemporary advertising / 6 6 Courtland L. Bovée, William F. Arens. - Third Edition. - - xxv, 662 p. : ill. (some col.) 28 cm. - - - - - . - The Irwin series in marketing . - 0 . - . - The Irwin series in marketing 0 .

Includes index.

Bibliography: p. 1-9 (3rd group)



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ISBN: 256065195 $39.95

ISSN: 2 = =

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LC Class. No.: HF5821 / .B62 19892

Dewey Class. No.: 659.1 / 219

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