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O'Guinn, Thomas C. 4 0

Advertising and integrated brand promotion / 6 6 Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - Fourth edition. - - xlviii, 781 pages : illustrations 29 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and indexes.



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ISBN: 0-324-31132-X (paperback)

ISSN: 2 = =

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Advertising.;Advertising media planning. --------20--

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LC Class. No.: HF5821 / .O34 20062

Dewey Class. No.: 659.1 Og9a 2006 / 222

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