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O'Guinn, Thomas C. 4 0

Advertising and integrated brand promotion/ 6 Advertising & integrated brand promotion 6 Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - Fifth edition. - - xlii, 726 pages : color illustrations 28 cm. - - - - - . - . - 0 . - . - 0 .

Cover title: Advertising & integrated brand promotion.

Includes bibliographical references and indexes.



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ISBN: 9780324568677 (paperback)

ISSN: 2 = =

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LCCN: 2008922770

Nat. Bib. No.: 2

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Advertising.;Advertising media planning. --------20--

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LC Class. No.: HF5821 / .O34 20092

Dewey Class. No.: 659.1 Og9a 2009 / 222

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