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Smith, Jeanette, 4 0 1924-

The advertising kit : a complete guide for small businesses / 6 6 Jeanette Smith. - - - 292 p. 24 cm. - - - - - . - . - 0 . - . - 0 .

Includes index.





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Booklist;Choice;Reference and Research Book News

Provides information needed to build an effective and affordable advertising campaign, including targeting the best customer prospects, planning a budget, choosing the right media, and writing a winning message.

Adult;Adult Follett Library Resources











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ISBN: 29295157 $19.95

ISSN: 2 = =

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Advertising.;Small business.;Advertising.;Small business. ----------

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LC Class. No.: HF5823 / .S619 19942

Dewey Class. No.: 659.1 / 220

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