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Wells, William, 4 0 1926-

Advertising : principles and practice / 6 6 William Wells, John Burnett, Sandra Moriarty. - Charles Pearce. - - xxiv, 614 p. : - - - - - . - . - 0 . - . - 0 .



Includes bibliographies and index.



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5





ISBN: 130145491

ISSN: 2 = =

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Nat. Bib. No.: 2

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Subjects--Topical Terms:
Advertising. --------20--

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LC Class. No.: HF5823 / .W455 19892

Dewey Class. No.: 659.1 / 219

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