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Wells, William, 4 0 1926-

Advertising : principles & practice / 6 6 William Wells, John Burnett, Sandra Moriarty. - Fourth Edition. - - xxi, 731 p. : ill. (some col.) 29 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.



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ISBN: 137833660

ISSN: 2 = =

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Subjects--Topical Terms:
Advertising. --------20--

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LC Class. No.: HF5823 / .W455 19982

Dewey Class. No.: 659.1 / 221

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