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Wright, John Sherman, 4 0 1920-

Advertising / 6 6 John S. Wright, Willis L. Winter, Jr., Sherilyn K. Zeigler. - 5th ed. - - xiv, 545 p. : ill. (some col.) 27 cm. - - - - - . - McGraw-Hill series in marketing . - 0 . - . - McGraw-Hill series in marketing 0 .



Includes bibliographies and index.



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ISBN: $21.95 (est.)

ISSN: 2 = =

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LC Class. No.: HF5823 / .W7 19822

Dewey Class. No.: 659.1 / 219

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