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Meeske, Milan D. 4 0

Copywriting for the electronic media : a practical guide / 6 6 Milan D. Meeske. - Third edition. - - xvii, 295 pages : illustrations 28 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references (p. [289]-290) and index.



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ISBN: 0534507549 (alk. paper)

ISSN: 2 = =

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LCCN: 97013202

Nat. Bib. No.: 2

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Subjects--Topical Terms:
Advertising copy.;Broadcast advertising. --------20--

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LC Class. No.: HF5825 / .M38 19982

Dewey Class. No.: 659.14 M472c 1998 / 221

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