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Meeske, Milan D. 4 0

Copywriting for the electronic media : a practical guide / 6 6 Milan D. Meeske. - Sixth edition. - - xv, 312 pages : illustration 28 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references (p. 303-304) and index.



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ISBN: 9780495803706

ISSN: 2 = =

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Advertising copy.;Broadcast advertising. --------20--

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LC Class. No.: HF5825 / .M38 20092

Dewey Class. No.: 659.14 M472c 2009 / 2

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