Normal view MARC view ISBD view

Bobbitt, William R. 4 0

Developing the public relations campaign : a team-based approach / 6 6 Randy Bobbitt, Ruth Sullivan. - Second edition. - - xvii, 270 pages : illustrations 24 cm. - - - - - . - . - 0 . - . - 0 .

Rev. ed. of: Developing the public relations campaign. 2005.

Includes bibliographical references (p. 247-261) and index.

Public relations and persuasion -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- Implementation : interactive media channels -- Implementation : nonmedia channels events -- Implementation : logistics -- Evaluation -- Legal considerations -- Ethical considerations -- International, multicultural, and gender issues.

5

















5





ISBN: 9780205569908 (paperback)

ISSN: 2 = =

Standard No.:

Publisher. No.:

Source:

LCCN:

Nat. Bib. No.: GBA870411 bnb

Nat. Bib. Agency Control No.: 14626479 Uk

Subjects--Personal Names:
2 --0------

Subjects--Corporate Names:
6 --0-- 2 --------

Subjects--Meeting Names:

0 2 --

Subjects--Uniform Titles:
--20------

Subjects--Chronological Terms:


Subjects--Topical Terms:
Public relations. --------20--

Subjects--Geographic Terms:
--------20--

Index Terms--Genre/Form:
----2

LC Class. No.: HM1221 / .B63 20092

Dewey Class. No.: 659.2 B63d 2009 / 222

National Agricultural Library Call No.: /

National Library of Medicine Call No.: /

Gov. Doc. Class. No.: